Getting more traffic to your website is a top priority for many businesses (in fact, all of them).

More traffic means more potential customers and potentially greater revenue.

Moreover, from a brand awareness point of view, it essentially means more eyes on your brand and a higher chance of using your services. However, as with many things in life, this is often easier said than done.

This post will identify some key tactics that are proven to drive more visitors to your site than you ever thought possible.

We will outline some traffic-enhancing tips straight from the pros and, when implemented, should help you to gain more exposure and grow your online precede to new levels.

Begin With An Audit

If you have read any online SEO publications before, you will likely have heard of the mysterious yet ominous “audit.”

But while you obviously know what the word means, what relation does it have to your SEO efforts? Well, according to SEO whizz Mike McKearin over at https://mikemckearin.com/, an audit can uncover the factors that are currently affecting your search engine rankings and also assist you in identifying low-hanging fruit that you can pick to obtain a quick (but highly gratifying) boost.

While invariably valuable, they aren’t always easy to implement, meaning that for best results, you might want to consider hiring a professional to perform the task and produce a report you can use. The analyst will inspect a range of on-page elements, including:

  • Page speed
  • Meta descriptions
  • Heading structure
  • Internal linking
  • Image optimization
  • Content quality
  • Keyword usage
  • Site structure
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The best SEO agencies should also check the various off-page factors such as link quality, citations, and whether you are listed on platforms like Google My Business, etc.

By evaluating these internal and external components, an audit provides a strategic roadmap you or the agency can use to strengthen and solidify your rankings.

It pinpoints the specific areas that need attention and will yield the best results. In essence, rather than relying on guesswork when implementing the other tips in this post, an audit eliminates uncertainty with objective data and will establish a baseline to measure future SEO campaign success.

SEO Is About More Than Basic Content

Only about five to ten years ago, you could rely heavily on cranking out written content that hit the major keywords, send a handful of links to it, and watch it climb the rankings.

While you undoubtedly still need content, the game has changed somewhat. With the rise of artificial intelligence tools and the leading search engine (Google) having an existential crisis, you must be prepared to branch out from the usual pump-and-dump approach and take a more considered approach.

How you go about things will depend significantly on your niche, but the idea is that you want to establish yourself as an authority thoroughly. This could mean siphoning off some resources for the written word and placing them into other opportunities such as YouTube or even the ubiquitous TikTok (that is, unless it gets banned, of course!)

Written content still has its place, but it needs to be written with a genuine understanding of your reader’s problems. If you hired an excellent SEO company for an audit, as recommended earlier, they should have provided you with a range of topics to write about, which should help you to hit the right keywords related to your business and, in turn, bring in customers who are interested in your services. 

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Backlinks Still Count (With Caveats)

If anyone has told you that Google and other major search engines have abandoned the humble backlink as a ranking factor, they are talking out of their…well, they aren’t telling you the truth for whatever reason. Nevertheless, while backlinks still account for a disproportionate quantity of ranking potential, the type of link you need to acquire has evolved over the years.

Nowadays, you must ensure that any links you get are relevant to your niche and are reputable in and of themselves. For example, if you operate a metal fabrication business, obtaining links from knitting websites might not move the needle in ways you would hope. However, you also need to understand that while links continue to make up a significant portion of the ranking algorithm, they are the be-all and end-all they used to be. Other signals include your overall authority (enhanced by the volume and quality of links), technical factors, and more are beginning to play a more important role than before. Furthermore, linking isn’t merely limited to external links. Internal linking is a much less well-known aspect that can produce significant outcomes when used correctly and alongside other SEO strategies.

SEO can appear like the dark arts to the uninitiated or the average business owner simply looking to gain more traffic. However, when in doubt, you can always hire a pro to get the job done. And when done well, there is still no substitute for the amount of traffic SEO can reel in.

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